Are you finding yourself scouring the internet looking for an explanation for what bid writing is, how it’s beneficial, and how it can help your company grow?
Well, you’ve come to the right place!
What is a Bid?
Before we dive into what bid writing is, we want to cover the basics!
A bid is a proposal made by one company to another with the aim of securing a contract.
Bidding is the most common way for a company to compete for work in the public, private, and third sectors.
Bids aren’t limited to just competing for work, you can also bid to receive grants/funding!
What is Bid Writing?
In its simplest form, bid writing is the process of creating a proposal to help showcase why a company is the best choice for a specific contract.
You could also hear this being referred to as a ‘bid response’ or a ‘tender response’.
As daft as it might sound, bid writing isn’t just writing, in fact, it can involve a number of different things in order to pull a response together.
- Graphic Design – for CVs, response templates, etc…
- Gathering Key Information – from subject matter experts or just getting the statistics!
- Writing Persuasively – A good bid is persuasive, not just regurgitated facts.
Bid writers work closely with many different people within a team, from subject matter experts to managing directors. They’ll work with a range of people to ensure your bid is written to the best possible quality.
Why is Bid Writing Important & What are the Benefits of Effective Bid Writing?
If you’ve been bidding for a while, you will have noticed the price vs quality weighting.
As a bid writer, the main focus is on the quality section. This section can have a higher weighting, and therefore a larger contribution to your overall score.
Without a compelling bid, it can be difficult to stand out from your competition. With the help of a bid writer, your response can go from zero to hero and increase your chances of a successful bid!
So, what are some of the benefits of effective bid writing?
- Having an increased chance of success – bid writers are trained to write persuasive bids, their main aim is to show the contracting authority that your company is perfect for the job, from meeting the specifications to the benefits you bring to the table.
- Improving your reputation – winning contracts and completing them to an incredibly high level helps to improve your reputation as a company.
- Enhanced credibility – completing contracts to a high level not only allows you to say you can do something well but also prove you can do it well too! Proof is key and could be the difference between winning and losing a bid.
How Can Bid Writing Support Company Growth?
If you’re new to bidding and are wondering how bids can support company growth, wonder no more!
Bids now tend to have a higher percentage weighting of quality over price. Meaning that having an excellent bid writer on board to write the quality questions could be the difference between a win and a loss.
By bidding, your company can secure work for anything from a few months to a few years. This means you have a steady, reliable source of income throughout this time (and a guarantee that your invoices will be paid on time!) This can help you with long-term planning, and with cash flow!
If you’re a smaller business, bidding also gives you valuable experience in working with the public sector. Doing this means you can eventually start bidding on larger contracts and build an excellent reputation for your company & team.
Why does this matter?
Because building your reputation makes you a creditable company. Meaning that potential clients trust you can, and will, deliver the work to a high quality, therefore, giving you the potential to win more work inside and outside of the public sector.
Keeping Up to Date with Bid for Success
If you have an upcoming bid that you need support on, contact us today! We work flexibly to your budget and provide as much, or as little, support as you need.
Bid for Success is here to help you achieve your business goals through successful bidding.
We regularly post on social media with helpful tips, updated information on the bidding process, regulations, Frequently Asked Questions, etc…
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