The Right Solution architecture

Getting what you are ‘selling’ right for the client is fundamental to winning bids. It starts by working up from a solid foundation of knowledge of you and your business. We then shore up the client’s specification with your competencies until we’ve constructed a well-built solution that’s all about them.  The solution matters; that is why we do solution architecture as a part of every bid we undertake. 

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Building a Winning, Successful Bid Solution

Your bid is a sales document, telling the client all about you and why you’re the right choice. To get this right we help you build the right bid solution into a customer-focused value proposition in 5 steps:


Our Deep Dive

We take the time to really get to know you, and your business. That means finding out what you’ve done, what you know and what your strengths and weaknesses are.


Who You Are

Who you are, what you can do, and what your values are, are a key component to any solution you offer. We’ll help you define yourself in a way you haven’t before.


Client Specification

Next we take a magnifying glass to the specification. We’ll find all the details that you need to get right, and create a checklist to ensure we cover every detail.


Win Themes

With this information we develop your win themes, the ideas that are going to underpin the bid architecture and help your proposal be the one that stands out for the right reasons.


Value Proposition

Competing on price is a race to the bottom, but showing what value you offer? That’s the end goal we achieve to ensure you offer a quality service you can be proud of, and that supports your business growth.

Why does good solution architecture matter? 

Your solution to a client’s problem is the foundation that the bid is built on. You need to know you can deliver all you promise, that it answers the clients needs, and that it offers more value than anything your competitors can do. 

Our unique deep-dive helps us to understand you and the way you work, so the bid solution that we come up with together will be not just good, but great.  Getting it right is the key to bidding.

We then capture that solution architecture and take it into the bid itself through what we call a ‘value proposition’ This is focused wholly on the customer, how you meet their needs, and why you are the best company for the job, helping us to write you a winning bid.

bid solution


We’ve developed our process for solution architecture over several years and hundreds of bids and tenders; that’s why we know it works. By keeping you and what makes you special at the heart of every step, we have the best chance of creating the value proposition that will resonate with the client and help put you to the top of the pile. You will be a service provider the client knows cares about them and wants to work with.

If you’d like to find out more about how we work, get in touch today.

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