Have you noticed the rise in Artificial Intelligence (AI) chatbots? Or perhaps you’ve seen some AI-generated images and wondered: can AI be used in bid writing?
Stick with us as we dive into Artificial Intelligence and how it could be beneficial, but also a hindrance, to the bid writing world.
What is Artificial Intelligence?
Artificial Intelligence (AI), whilst not a new concept, is the ‘simulation of human intelligence processed by machines (computers)’.
AI has been around, formally, since the 1950s when it was defined as ‘a machine’s ability to perform a task that would’ve previously required human intelligence’.
AI Chatbots, such as ChatGPT, are currently popular across the world, with more developers creating them for big companies like Google, due to their ability to make activities easier for people to complete.
We’ve seen people use AI Chatbots for things such as CV writing, meal planning, and even creating recipes from a list of ingredients – the possibilities seem endless!
Can Artificial Intelligence Be Used in Bid Writing?
When it comes to simpler, more generic activities in bid writing, like creating executive summaries, then using AI could be a way forward to streamline that process and make it quicker and simpler for all involved.

However, it doesn’t just have to be the physical writing of the bid that AI can help with! Below, we’ve listed some other ways in which you could use Artificial Intelligence to help!
- Data-Driven Generation – Artificial Intelligence chatbots can analyse and interpret large amounts of data related to Government contracting, such as requirements and regulations. You can use this feature to generate bid-related documents that are accurate, compliant, and tailored to a contracting authority’s needs.
- Language Generation – AI Chatbots can include industry-specific language in your bids that could get missed by someone who isn’t part of the industry or isn’t 100% sure about certain terminology used
- Identifying Industry Trends – If you don’t want to spend hours trailing through websites, news articles, or press releases to try and stay on top of industry trends – ask a chatbot! They can pull key information from millions of websites to bring you the top trends without the effort of finding up-to-date releases!
- Identify New Competitors and New Trends – Similar to identifying industry trends, Artificial Intelligence can use the same techniques to find new competitors in your industry. You can also train chatbots on historical contract data to identify patterns and trends which you can then use to predict future contract opportunities!
What are the Benefits of Using Artificial Intelligence in Bid Writing?
AI Could help to support organisations to tender more efficiently, potentially even more successfully!
How?
By helping to reduce human error.
We know mistakes are part of life, but they could be the difference between winning and losing a bid. Even if you have multiple edits and proofreads of a bid before submitting it, there could still be a major error that has been missed.
So how exactly can AI help?
It can analyse the question and select the appropriate data to match the requirements set out in the documents, helping to reduce the risk of a writer misinterpreting a question, or failing to find the most relevant content within a bid library.
AI is also available 24/7 – enabling constant monitoring of ongoing bids and also alerting bid writers to any missing data.
With newer AI Technology having the ability to write human-like, you can use a chatbot programme to proofread responses for spelling/grammar mistakes too!
What are the Limitations of AI in Bid Writing?
Where the concept of AI might seem like an exciting and simple way of writing your bid responses, it’s not quite fully up to scratch for that level of writing yet!
Some limitations include:
- Lack of human perspective.
- Unaware of changes in the industry as quickly as a human is (has to wait for press releases, whereas your bid writing could have contacts in the industry that let them know as soon as it happens!)
- Not fully able to interpret written questions.
- AI Can only use data sets on file, it can’t consider feedback from previous bids, meaning that a weakness that caused you to lose one bid, could be included in your new one.
- AI Can’t consider circumstances outside of the data it’s given, such as weather problems, employees travelling to the site, etc… So the response it could write would be purely based on the information that the contracting authority mentions in the documents.

Although evolving, there’s still a long way to go for Artificial Intelligence, so for now, we reckon human bid writers are here to stay!
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Do you have an upcoming bid that you need support on? Or perhaps you’d like to start bidding and want to make sure your business is ready! Contact us or email us at hello@bidforsuccess.co.uk to kickstart the process today!If you’d like to see more like this, make sure you follow us on LinkedIn, Twitter, or Instagram!
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