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Why Should I have a Value Proposition?

Why Should I have a Value Proposition?

by Beth Yeomans | 04/03/2022 | Bid Writing, Tender Writing, Value Proposition

We’ve come to an end of our value proposition (VP) month! To finish, we’re going to review the critical importance of having a value proposition in your bids. Buyers will not buy from you if they don’t understand the problem you are solving for them, how you will...

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